In addition to improving quality of life, design in Seoul provides important opportunities for aligning the city's quantitative growth with its qualitative growth and reflects on the core elements that represent the city's intangible assets such as its identity, as well as its history. With the designation of World Design Capital 2010, Seoul is making efforts to transform itself to become a city in which its citizens are at the heart of every consideration. Such is the vision of Seoul - to create an attractive and desirable city: "Design for All".

Such determination is clearly present in the city's programme of events for the WDC 2010 calendar year. The planning for the individual programmes has promoted participation from various design sectors with a specific objective to contribute to the advancement of society, culture and the economy. The city will exert every effort to include both domestic and global communities of design to witness the potential of Seoul and showcase a yearlong festival of design-inspired events in which the citizens of Seoul, together with the world's design industry can celebrate and enjoy together.

For more information on Seoul's programme of events, please visit:
www.wdcseoul.kr